Head of Global Social Media
Core
Define and execute PUMA's global social media and content strategy across all key platforms, driving brand heat, cultural relevance, and full-funnel demand.
Role type
Senior leadership global social media head
Builds
Global always-on content engine delivering fast, platform-native, high-quality storytelling across sport, lifestyle, and culture
Domain
Consumer goods / Sports & Fashion / Digital Marketing
Deliverable
product features
Required skills
Global social media strategy, content creation leadership, platform-native content expertise, commercial acumen, global team leadership, cultural trend analysis, performance measurement, stakeholder management
Preferred skills
Experience with emerging formats and technologies, data-driven decision making, creative and editorial judgement
Technologies
Instagram, TikTok, YouTube, emerging channels
Responsibilities
Define KPI frameworks and performance systems that measure brand impact, engagement, and commercial outcomes; Lead global platform excellence, innovation, and test-and-learn approaches across emerging formats, technologies, and communities; Build a strong global-to-local operating model enabling both consistency and local cultural relevance across markets; Turn athletes, ambassadors, creators, and cultural moments into scalable, high-impact content engines.
Seniority
Senior, hands-on IC with leadership scope