Head of Global Social Media
Core
Define and execute PUMA's global social media and content strategy across all key platforms to drive brand heat, cultural relevance, and full-funnel demand.
Role type
Head of Global Social Media
Builds
Global always-on content engine delivering platform-native storytelling across sport, lifestyle, and culture.
Domain
Sports & Lifestyle / Digital Marketing
Deliverable
product features
Required skills
Global social media strategy, content creation leadership, platform-native content expertise, commercial acumen, global team leadership, cultural trend analysis, performance measurement, stakeholder management
Preferred skills
Experience with emerging formats and technologies, agency ecosystem management, data-driven decision making
Technologies
Instagram, TikTok, YouTube
Responsibilities
Define KPI frameworks to measure brand impact and commercial outcomes, establish a global-to-local operating model, turn athletes and creators into scalable content engines, lead platform innovation and test-and-learn approaches.
Seniority
Senior, hands-on IC