Global Product Marketing Manager
Core
Execute launch plans and sales enablement for the X-ray portfolio (Fixed, Mobile, Fluoroscopy, Digital X-ray with AI), bridging strategy and day-to-day delivery.
Role type
Global Product Marketing Manager
Builds
Launch plans, sales enablement kits, competitive intelligence, and content assets for medical device products.
Domain
Medical Devices / Healthcare Technology
Deliverable
product features
Required skills
Product launch execution, sales enablement content creation, competitive analysis, cross-functional coordination, project management, regulatory compliance awareness
Preferred skills
MBA, experience in regulated B2B environments, additional languages
Technologies
PRD, NCA, battlecards, ROI tools
Responsibilities
Build and drive launch plans including internal readiness and milestone tracking; coordinate external launch delivery (campaigns, press, webinars); own marketing kits (battlecards, presentations, value messaging); run competitive tracking and win/loss analysis; develop product sheets, case studies, and reference stories; build master assets for regional localization; maintain asset library and manage content approvals; consolidate field feedback for R&D and Product Management.
Seniority
Mid-level, hands-on IC
