Global Marketing Manager CVUS - EchoLab/Diagnostic - Responsable Marketing Ultrasons Cardiovasculaires - Echolab / Diagnostique
Core
Global Marketing Manager for EchoLab (Adults & Pediatrics) responsible for optimizing commercial performance through global marketing plans, new product introductions, and digital strategy.
Role type
Senior Global Product Marketing Manager
Builds
Global marketing plans, new product launch strategies, value propositions, and digital awareness campaigns for cardiovascular ultrasound solutions.
Domain
Healthcare / Medical Technology (MedTech) / Cardiovascular Imaging
Deliverable
product features
Required skills
Market analysis and long-term strategy development, New Product Introduction (NPI) planning, Value proposition development, Key Opinion Leader (KOL) engagement, Digital strategy execution, Competitive analysis, Portfolio diversification strategy, Evidence generation planning, Cross-functional team leadership, Strategic influencing
Preferred skills
Experience in upstream and downstream marketing roles, Global and regional product marketing experience, Clinical expertise in interventional cardiology, Project management and budget management, Customer-centric approach
Technologies
Social media platforms, Web strategies, Digital marketing tools
Responsibilities
Develop market assessments and quarterly market share/pricing analysis, Lead NPI launch plans and business cases, Create compelling value propositions based on clinical and economic challenges, Engage KOLs to drive thought leadership and product roadmap prioritization, Execute digital campaigns to influence customer behavior and switch from competition, Collaborate with clinical teams to generate evidence supporting value propositions
Seniority
Senior, hands-on IC with strategic leadership