Associate Director, Payer Marketing
Core
Develop US market access and payer engagement strategies and tactics for Immunology launch products to achieve market access goals.
Role type
Associate Director, Payer Marketing
Builds
Payer engagement strategies, promotional initiatives, and value evidence strategies for Immunology products
Domain
US Healthcare / Immunology
Deliverable
product features
Required skills
Market Access, Payer Marketing, Account Management, Strategic Planning, Stakeholder Influence, Project Execution, Financial Analysis, Contract Negotiation
Preferred skills
Health Economics and Outcomes Research (HEOR), Product Launch Planning, Marketing Promotions Development
Technologies
None stated
Responsibilities
Develop customer segment strategies and promotional initiatives for US payer segments; Lead coordination with Integrated Account Management; Partner with promotions managers on resources and communications; Lead payer segmentation and targeting activities; Participate in value evidence strategy development; Ensure optimized channel strategy integration
Seniority
Senior, hands-on IC
