Lead Sponsorships Strategist (Hybrid)
Core
Lead strategy, planning, and execution of high-profile, consumer-facing sponsorships to drive brand awareness, fan engagement, and business growth.
Role type
Lead Sponsorships Strategist
Builds
Integrated sponsorship strategies, brand experiences, and activation programs for high-profile partners.
Domain
Marketing / Sponsorships / Consumer Goods
Deliverable
product features
Required skills
Strategic planning, data-informed decision making, executive communication, project management, KPI analysis, budget management, stakeholder management, contract negotiation, trend research
Preferred skills
Marketing sponsorship budget process experience, executive-ready presentation delivery, actionable insights analysis
Technologies
N/A
Responsibilities
Partner with marketing leadership to establish sponsorship unit strategy; research and compile trends on sponsorship effectiveness; consult on partnership activation objectives; lead high-profile initiative projects; manage portfolio including executive summaries and budget development; plan and implement sponsorship activations; analyze metrics to optimize against KPIs; communicate results to leadership and partners; collaborate with agencies and legal on contracts.
Seniority
Lead, hands-on IC with strategic direction
