Manager Marketing and Personalization Technology
Core
Lead engineering capabilities to transform customer data into personalized experiences across digital and marketing channels, enabling scalable personalization, journey orchestration, and experimentation.
Role type
Manager, Marketing and Personalization Technology
Builds
Reusable services, APIs, integrations, and engineering patterns for customer journey development and activation using Adobe Experience Cloud.
Domain
Retail / Ecommerce / Marketing Technology
Deliverable
production ML models
Required skills
Software engineering leadership, Adobe Experience Cloud (Experience Platform, Journey Optimizer, Target, AEM), API design, event-driven architectures, cloud-based software engineering, personalization and decisioning, CI/CD, observability, team leadership, cross-functional stakeholder management.
Preferred skills
Retail/ecommerce/loyalty domain experience, leadership of blended teams (employees/contractors/vendors), Adobe certifications, AI/ML-enabled personalization knowledge.
Technologies
Adobe Experience Cloud, Adobe Experience Platform, Adobe Journey Optimizer, Adobe Target, Adobe Experience Manager, Workfront, Cloud platforms, APIs, SDKs.
Responsibilities
Guide platform strategy and technical execution, lead and develop engineering teams, coordinate internal and external partners, establish reusable engineering patterns, translate marketing strategies into scalable technology capabilities, manage capacity and delivery commitments.
Seniority
Manager, technical leadership & people management
