Sr Brand Lead OncoHematology
Core
Drive the launch of new Brands in the OncoHematology field by developing strategy, executing market analysis, and partnering with global leaders to maximize business performance.
Role type
Senior Brand Lead (OncoHematology)
Builds
New pharmaceutical brands and portfolio launches for OncoHematology treatments
Domain
Biopharma / Oncology / Hematology
Deliverable
product features
Required skills
Brand strategy development, market analysis, competitive benchmarking, sales and supply monitoring, digital strategy execution, financial forecasting, go-to-market planning, stakeholder management
Preferred skills
MBA, international experience, Agile methodology, complex scientific information processing
Technologies
Digital marketing tools, financial forecasting software
Responsibilities
Develop brand strategy aligned with global guidelines, lead new portfolio launch readiness, partner with field teams for message pull-through, promote ethics and business integrity, manage brand plan and financials forecasting
Seniority
Senior, hands-on IC