Senior Analyst – Business Analytics
Core
Design executive dashboards, refresh reports, and generate insights from omnichannel marketing data to drive strategic decisions for media campaigns and commercial planning.
Role type
Senior Business Analyst (Omnichannel Analytics)
Builds
Executive dashboards, measurement frameworks, and strategic recommendations for media and commercial teams.
Domain
Pharmaceutical commercial analytics and omnichannel marketing
Deliverable
dashboards & analysis
Required skills
SQL, Tableau, Excel, omnichannel marketing concepts, media metrics, campaign effectiveness, data visualization, project coordination
Preferred skills
Python, statistical concepts, pharmaceutical datasets (IQVIA, Symphony, Veeva CRM, Salesforce), understanding of pharma industry functions
Technologies
SQL, Snowflake, Excel, PowerPoint, Tableau, Python (Jupyter Notebooks)
Responsibilities
Design and develop executive-level dashboards; Refresh existing reports and identify improvement opportunities; Generate insights and translate findings into strategic recommendations; Conduct deep-dive analyses on media performance; Support measurement initiatives including attribution and incrementality assessments; Manage projects efficiently and ensure quality of deliverables
Seniority
Senior, hands-on IC
