Senior Analyst – Business Analytics
Core
Senior analyst supporting US Advanced Analytics team to drive decision-making across commercialization, leveraging AI/ML and statistical modeling for marketing, sales, and patient insights.
Role type
Senior IC Business Analytics Analyst (Marketing Mix Modeling & AI/ML)
Builds
Production ML models, demand forecasts, and marketing mix models for US pharmaceutical commercialization
Domain
Pharmaceutical commercial analytics, marketing mix modeling, US healthcare market
Deliverable
production ML models | dashboards & analysis
Required skills
Marketing Mix Modeling (MMM), Bayesian modeling, Python (NumPy, Pandas, Scikit-learn, TensorFlow, PyTorch), SQL, statistical hypothesis testing, regression analysis, time series analysis, customer segmentation, HCP/DTC media channel analysis, feature engineering, model selection, hyperparameter tuning
Preferred skills
Generative AI tools and prompt engineering, LLMs, cloud platforms (AWS, GCP, Azure), data warehousing, Tableau/Power BI, machine learning operations (MLOps)
Technologies
Python, SQL, TensorFlow, PyTorch, NumPy, Pandas, Scikit-learn, Tableau, Power BI, AWS, GCP, Azure, IQVIA, Symphony, Komodo, Veeva, Salesforce
Responsibilities
Lead marketing and sales problem-solving using AI/ML; Develop demand and patient models; Evaluate promotion effectiveness via Marketing Mix Models; Optimize promotion resource allocation via simulation; Perform customer segmentation and market trend analysis; Communicate model results to business partners
Seniority
Senior, hands-on IC
