Vx-Brand Manager-Beijing
Core
Develop and execute brand strategy and marketing campaigns to increase market share and drive growth for medical/biological products in the Beijing region.
Role type
Brand Manager (Healthcare/Biotech)
Builds
Marketing campaigns, speaker management systems, and market research initiatives
Domain
Healthcare / Biotechnology / Medical Devices
Deliverable
product features
Required skills
Brand strategy development, marketing campaign planning, budget management, market analysis, KOL engagement, speaker management, cross-functional collaboration, product knowledge, regulatory knowledge, data analysis
Preferred skills
Project management, event planning, online marketing channel expertise
Technologies
Design tools, marketing applications
Responsibilities
Participate in brand strategy and action plan development, lead innovative marketing programs, manage marketing budgets, analyze market conditions and provide recommendations, maintain engagement with Key Opinion Leaders (KOLs), develop and manage speaker programs, collaborate with sales and market research teams, stay updated on marketing trends and technologies, support department projects with creative execution ideas
Seniority
Mid-level, hands-on IC
