Vx-Brand Manager-Beijing
Core
Develop and implement brand strategy and marketing campaigns for medical/biological products to increase market share and support sales force enablement.
Role type
Brand Manager (Healthcare/Biopharma)
Builds
Brand strategy, marketing campaigns, speaker management systems, sales training programs
Domain
Healthcare / Biopharma / Medical Devices
Deliverable
product features
Required skills
Brand strategy development, marketing campaign planning, budget management, market research analysis, KOL engagement, speaker management, cross-functional collaboration, regulatory knowledge (medical/biological products), data analysis
Preferred skills
Project management, event planning/execution, knowledge of online marketing channels
Technologies
Marketing design tools, applications
Responsibilities
Participate in brand strategy and action plan development; Understand and implement strategic and tactical plans; Lead innovative marketing programs; Manage marketing budget; Analyze market conditions and make recommendations; Maintain engagement with KOLs; Develop and maintain speaker management system; Collaborate with cross-functional teams (market research, education, sales training); Ensure sales force has updated product knowledge; Stay updated on marketing technologies and trends; Maintain knowledge of competitors and healthcare environment.
Seniority
Mid-level (3-5 years experience)
