Director, Brand & Communications
Core
Lead the integrated strategy for brand and communications to elevate Boston Dynamics from a viral innovation company to a robotics and AI enterprise solutions provider, translating cutting-edge innovation into compelling value for customers and partners.
Role type
Director, Brand & Communications
Builds
Brand narrative, top-level company messaging, and market perception for robotics and AI enterprise solutions
Domain
Robotics, AI, Industrial Automation, Logistics
Deliverable
product features
Required skills
Corporate communications strategy, public relations, brand marketing, global media relations, executive thought leadership, crisis communications, event management, team leadership, KPI development
Preferred skills
Experience in hi-tech or industrial segment, scaling integrated brand programs, crisis issues management, executive interface
Technologies
LinkedIn, YouTube, X, Instagram, TikTok
Responsibilities
Develop and execute comprehensive corporate communications strategy; manage external and internal communications including news releases and crisis management; define and govern brand narrative and voice; develop media campaigns for product launches and partnerships; establish relationships with journalists and influencers; identify and support executive speaking opportunities; direct editorial content calendar and distribution plan; oversee social media strategy; lead and mentor brand and communications professionals; establish KPIs and measurement frameworks
Seniority
Director, strategic leadership & team scaling