Lead Engineer, Product Marketing
Core
Lead product marketing strategy and execution for ADI's Precision Switch Mux product line, driving customer engagement and sales pipeline growth.
Role type
Lead Product Marketing Engineer (Semiconductors)
Builds
Strategic go-to-market plans, technical collateral, sales training materials, and opportunity pipelines for Precision Switch/Mux products.
Domain
Semiconductor industry, specifically analog and mixed-signal components (switches, multiplexers) for industrial and automation applications.
Deliverable
product features
Required skills
Technical background in electrical engineering, strategic mindset, commercial acumen, data analytics, technical writing, cross-functional collaboration
Preferred skills
Experience managing technical design-in activity, history with broad customer bases, semiconductor market expertise
Technologies
Precision Switch Mux products, electrical circuits, semiconductor fundamentals
Responsibilities
Develop and maintain strategy for Precision Switch/Mux Franchise, Develop and grow opportunity pipeline in conjunction with ADI Sales, Research market trends and customer tactics to inform strategy, Develop external collateral and technical articles, Develop internal training materials and provide training to sales teams, Execute data analytics on opportunity pipeline to identify gaps and develop testable hypotheses
Seniority
Senior, hands-on IC