Digital Performance Coordinator (On-Call)
Core
Synthesizes SEO/GEO expertise with advanced analytics to transform complex data into actionable growth strategies and maximize ROI for brands.
Role type
On-call Digital Performance Coordinator (SEO/GEO & Analytics)
Builds
Automated dashboards, data-driven recommendations, and iterative content improvements
Domain
Digital Marketing, Search Optimization, Data Analytics
Deliverable
production ML models | dashboards & analysis | product features
Required skills
SEO/GEO strategy, data analysis, analytics platforms (GA, Adobe), tag management, dashboard tools, competitive analysis, KPI management, user behavior research, Google algorithm adaptation
Preferred skills
AI trend integration, client relationship management, strategic thinking, technical audits
Technologies
Google Analytics, Adobe Analytics, SiteImprove, Google Tag Manager, Data Studio, Tableau, Moz, SEMRush, Screaming Frog, CrazyEgg, Clarity, Google Search Console
Responsibilities
Find stories within data to convey complex concepts, determine performance using data and create recommendations, measure SEO/GEO success, develop automated dashboards, collect website metrics, research user behavior, set and monitor KPIs, conduct competitive analyses and technical audits, manage Google algorithm changes
Seniority
Mid-level, independent contributor (on-call/freelance)