Website Content Strategist
Core
Own the strategic direction for website content to function as an inbound marketing engine, coordinating decentralized LoB activity and driving organic growth.
Role type
Website Content Strategist
Builds
Inbound marketing channels, content architectures, and governance frameworks for a global science and learning platform.
Domain
Digital Marketing / Content Operations / SEO
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Inbound marketing strategy, SEO best practices, AEO implementation, content architecture (topic clusters/pillars), CMS/DAM management, data-driven optimization, cross-functional collaboration
Preferred skills
Experience in decentralized content environments, customer journey mapping, project management
Technologies
CMS, DAM, Web Experience Optimization tools
Responsibilities
Develop and maintain website content architecture; manage comprehensive content calendars; implement SEO and AEO best practices; establish content governance standards; conduct content audits; partner with LoB teams to ensure consistent messaging.
Seniority
Mid-Senior, hands-on IC