SEO/AEO Specialist
Core
Optimizes websites for traditional search engines and AI platforms through technical audits, content strategy, and structured data implementation to drive organic growth and AI citations.
Role type
SEO/AEO Specialist
Builds
Scalable search optimization improvements for high-authority sites
Domain
Digital Marketing / AI Search / Technical SEO
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Technical site auditing (crawlability, indexability, Core Web Vitals), Structured Data (JSON-LD) management, NLP and Entity Optimization, E-E-A-T principles, Keyword and intent mapping, HTML/JavaScript/CSS troubleshooting, Analytics dashboarding (GA4, Adobe Analytics), Tool proficiency (Screaming Frog, SEMrush, GSC)
Preferred skills
Experience with Enterprise CMS, Topic Clustering, Internal linking strategies, AI search trend monitoring
Technologies
JSON-LD, GA4, Adobe Analytics, Screaming Frog, SEMrush, Google Search Console, Chrome DevTools, Enterprise CMS
Responsibilities
Conduct technical audits to resolve crawling and rendering issues, Perform data-driven keyword research and content optimization, Build and manage Schema markup for AI trust, Collaborate with Product and Design to prioritize SEO backlogs, Create SEO playbooks and coach content authors, Track and report on SEO/AEO health metrics and AI citations
Seniority
Mid-level, hands-on IC