Marketing Cloud Journey Developer
Core
Drives the overall Marketing Cloud solution development lifecycle, transforming business requirements into scalable, data-driven customer journey solutions.
Role type
Marketing Cloud Journey Developer
Builds
Salesforce Marketing Cloud (SFMC) journeys, automations, and email assets
Domain
Financial Services / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Journey Builder, Automation Studio, HTML/CSS, AMPscript, SQL, Litmus, data integration, version control
Preferred skills
Customer Data Platforms (CDPs), Salesforce Data Cloud, Einstein features
Technologies
Salesforce Marketing Cloud, Journey Builder, Automation Studio, Litmus, Salesforce Data Cloud
Responsibilities
Translate user needs into technical solutions for campaigns and journeys; Design, develop, test, and implement customer journeys and email communications; Develop responsive email templates with dynamic personalization; Execute QA and testing for audience segmentation, journey configuration, and cross-client rendering; Perform preventative and corrective maintenance on campaigns and automations; Evaluate new technologies for fit within the marketing ecosystem.
Seniority
Mid-level, hands-on IC