Principal Associate, Global Program Activation & Content Manager
Core
Integrate corporate marketing strategy with international regional execution by building activation toolkits, overseeing high-profile global programs, and utilizing audience data to refine international campaigns.
Role type
Principal Associate, Global Program Activation & Content Manager
Builds
Cohesive global brand presence through experiential campaigns, activation toolkits, and coordinated agency deliverables
Domain
Financial Services / Global Marketing & Experiential Branding
Deliverable
product features
Required skills
Strategic planning, end-to-end project execution, vendor coordination, asset development, global agency liaison, stakeholder influence, communications strategy, KPI analysis, budget management
Preferred skills
Relationship management, campaign delivery across marketing/social/sponsorship landscapes, analytical tool utilization, negotiation
Technologies
Analytical tools, reporting platforms
Responsibilities
Lead strategic planning and execution of brand activation for experiential campaigns; Develop comprehensive activation toolkits for social, digital, and experiential assets; Liaise with creative, media, PR, and event agencies to ensure high-quality delivery; Synthesize global strategies into actionable marketing briefs; Conduct deep-dive analyses of post-activation metrics; Oversee activation budgets and forecasting
Seniority
Principal, hands-on IC with strategic oversight