Senior Associate, Product Marketing Strategy, New-To-Credit (Hybrid)
Core
Drive acquisition marketing for new-to-credit customers by developing intent, test, and creative strategies across multiple channels.
Role type
Senior Product Marketing Strategist (Acquisition)
Builds
Full-funnel marketing campaigns and direct mail acquisition efforts for new-to-credit products
Domain
Financial Services / Credit Cards
Deliverable
product features
Required skills
Full-funnel marketing strategy, cross-functional team leadership, large-scale campaign execution, direct mail strategy, creative brief translation, project management, data-driven optimization
Preferred skills
Creative strategy and optimization, Financial Services marketing experience
Technologies
Direct mail platforms, Digital marketing tools, Website analytics
Responsibilities
Manage full funnel marketing initiatives for major business intents; Support direct mail acquisition efforts; Develop best practices across channels; Translate business goals into creative briefs; Manage creative development with internal teams or agencies; Navigate complex organizational priorities