Business Manager - Marketing & Messaging, Capital One Business Travel
Core
Develop and execute a comprehensive go-to-market strategy and vision for Capital One Business Travel (COBT), a booking platform for Small/Medium Enterprises, focusing on customer engagement, spend growth, and holistic marketing initiatives.
Role type
Senior Marketing Manager (Strategy & Analytics)
Builds
COBT's holistic marketing strategy, customer journeys, segmentation, channel strategy, and triggered messaging campaigns.
Domain
Financial Services / Business Travel / Marketing Analytics
Deliverable
product features
Required skills
Strategic planning, marketing analytics, SQL, data storytelling, cross-functional collaboration, people leadership, product strategy, competitive analysis, event strategy
Preferred skills
MBA or Master's in quantitative field, 5+ years analysis experience, financial services background, consulting experience, 2+ years people management
Technologies
SQL
Responsibilities
Identify messaging and design target strategy; Support development of GTM strategy; Channel Performance Analytics; Lead triggered messaging campaigns; Content Strategy; Marketing Execution; Relationship Management; External analysis; Event Strategy
Seniority
Senior, hands-on IC with people leadership