Associate Marketing Enablement Lead – Next Best Action Decisioning
Core
Operationalize the marketing decisioning engine to drive personalized, real-time customer engagement across marketing channels by coordinating work requests, prioritizing actions, and managing capacity.
Role type
Associate Marketing Enablement Lead (Next Best Action Decisioning)
Builds
Marketing decisioning engine outputs, coordinated campaign activations, and streamlined marketing workflows
Domain
Financial Services / Marketing Technology / Decisioning Systems
Deliverable
production ML models | product features
Required skills
Marketing systems expertise, business process improvement, capacity planning, stakeholder coordination, risk management, data analysis, process modeling, operational discipline
Preferred skills
Change management, pattern recognition, systems thinking
Technologies
Marketing technology platforms, decisioning engines
Responsibilities
Coordinate across teams to prioritize and implement new work requests for the decisioning engine; identify bottlenecks in marketing workflows and design streamlined processes; ensure workflows align with business requirements and risk management frameworks; execute complex marketing initiatives across multiple channels; serve as a subject matter expert for operational issues and cross-functional coordination.
Seniority
Associate, hands-on IC