Product Marketing Specialist (Retail/Wholesale)
Core
Translate investment expertise into clear, client-relevant value propositions and marketing content to strengthen product positioning and drive commercial success for Robeco's retail investment solutions.
Role type
Product Marketing Specialist (Retail/Wholesale)
Builds
Differentiated product messaging, sales and marketing materials, and digital content strategies for retail investors.
Domain
Asset Management / Investment / Retail Finance
Deliverable
product features
Required skills
Product marketing experience, Asset Management industry knowledge, Retail audience messaging, Technical understanding of asset classes, Communication, Stakeholder management, Regulatory compliance awareness
Preferred skills
Background as CPM, Investment Specialist, Investment Writer, or Journalist
Technologies
Marketing performance data tools
Responsibilities
Develop differentiated client-relevant product messaging for retail audiences, Support product launches, Shape digital content strategies, Optimize messaging using marketing performance data, Partner with stakeholders to ensure alignment and compliance
Seniority
Mid-level, hands-on IC
