Head of Creative Marketing, Banana Republic
Core
Lead the end-to-end creative vision for Banana Republic and Banana Republic Factory, overseeing art direction, copy, design, and experiential to drive cultural relevance and brand heat.
Role type
Senior leadership creative director (apparel retail)
Builds
Integrated marketing campaigns, brand experiences, and creative assets across retail, digital, social, packaging, and events.
Domain
Apparel retail / Brand marketing
Deliverable
product features
Required skills
Creative strategy, team building, cross-functional partnership, brand storytelling, omnichannel marketing, Adobe Creative Suite, G-Suite, Figma, Keynote
Preferred skills
None stated
Technologies
Adobe Creative Suite, G-Suite, Figma, Keynote
Responsibilities
Lead and evolve a creative strategy that authentically connects with the customer; Build and inspire a diverse, world-class creative organization; Partner with Brand Marketing, Product, and Visual Merchandising to ensure creative direction supports business goals; Measure and assess creative effectiveness to maximize brand and business impact.
Seniority
Senior, hands-on IC with leadership responsibilities