Senior Manager, Digital Fundraising
Core
Lead and manage the digital fundraising program for the National Geographic Society to acquire, retain, and reactivate donors across mobile, email, web, and digital ad channels.
Role type
Senior Manager, Digital Fundraising
Builds
Digital fundraising campaigns, text-to-give programs, donor stewardship journeys, and digital acquisition strategies.
Domain
Nonprofit fundraising and digital marketing
Required skills
Digital fundraising strategy, omnichannel campaign management, text-to-give program leadership, donor acquisition and retention, project management, data analysis, content development, stakeholder management
Preferred skills
Experience with Raiser's Edge, Salesforce Marketing Cloud, Mobile Commons, Engaging Networks, BlueConic, Salesforce Nonprofit Cloud, Monday.com
Technologies
Raiser's Edge, Engaging Networks, Mobile Commons, Salesforce Marketing Cloud, BlueConic, Salesforce Nonprofit Cloud, Monday.com, MS Office, Google Workspace
Responsibilities
Project manage digital fundraising programs for lead generation and revenue goals; develop and launch text-to-give fundraising programs; create integrated digital acquisition strategies; analyze campaign effectiveness and manage testing plans; oversee digital donation experience and landing page optimization.
Seniority
Senior, hands-on IC