Senior Director, Marketing Strategy
Core
Develop and execute mission-driven, integrated marketing strategies and plans for the National Geographic Society to drive audience growth, brand loyalty, and fundraising outcomes across Education and Advancement divisions.
Role type
Senior Director, Marketing Strategy (Leadership & Strategy)
Builds
Omni-channel marketing strategies, integrated marketing plans, and brand moments for global non-profit audiences.
Domain
Non-profit marketing, global brand strategy, audience growth, fundraising.
Required skills
Integrated marketing strategy, multi-channel campaign execution, audience insight analysis, fundraising campaign planning, team leadership and mentorship, stakeholder management, data-driven decision making, creative process management, Martech proficiency.
Preferred skills
Education sector marketing experience, global brand marketing experience, experience with legacy brands, experience working with Advancement teams.
Technologies
Content Management Systems, SEO platforms, digital analytics, marketing automation, social listening platforms, audience analytics.
Responsibilities
Lead development of comprehensive, integrated marketing plans aligning with business goals; execute multi-channel marketing plans for Education and Advancement divisions; optimize campaign performance through data analysis and reporting; recruit and manage a team of marketing professionals; partner with cross-functional teams to drive brand impact and fundraising goals.
Seniority
Senior, hands-on IC with leadership responsibilities