Senior Director, Marketing Strategy
Core
Develop and execute integrated marketing strategies and plans for the National Geographic Society's Education and Advancement divisions to drive audience growth, brand loyalty, and fundraising outcomes.
Role type
Senior Director, Marketing Strategy (Strategy & Leadership)
Builds
Omni-channel marketing campaigns, integrated brand moments, and go-to-market plans for global non-profit audiences.
Domain
Non-profit marketing, global brand strategy, education sector, fundraising
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Integrated marketing strategy, multi-channel campaign execution, audience research and insight analysis, fundraising campaign planning, team leadership and mentorship, agency and creative team management, data-driven decision making, stakeholder management across divisions
Preferred skills
Education sector marketing experience, global brand marketing experience, experience with legacy brands, experience working with Advancement teams
Technologies
Content Management Systems, SEO platforms, digital analytics, marketing automation, social listening platforms, audience analytics
Responsibilities
Lead development of comprehensive integrated marketing plans aligning with business goals; Execute multi-channel marketing plans for Education and Advancement divisions; Optimize campaign performance through data analysis and scorecard tracking; Recruit, manage, and mentor a team of 5 direct reports; Partner with cross-functional teams to drive brand impact and fundraising goals
Seniority
Senior Director, strategic leadership with direct reports