Senior Manager, Marketing Planning & Operations
Core
Optimizing marketing planning cycles, managing large-scale campaign delivery, and establishing operational workflows for the National Geographic Society's MarCom function.
Role type
Senior Manager, Marketing Planning & Operations
Builds
Annual/quarterly strategic plans, global campaign calendars, operational workflows, and project management systems for enterprise-level campaigns.
Domain
Non-profit marketing and communications
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Marketing planning, project management, process optimization, cross-functional collaboration, analytical skills, experimentation methodologies, resource allocation, governance structures, automation adoption
Preferred skills
Monday.com familiarity, RACI and process flow design, digital marketing lifecycle management, GenAI tool integration
Technologies
Marketing automation platforms, project management platforms, Monday.com
Responsibilities
Develop and manage annual/quarterly strategic planning cycles; translate strategy into operational plans and campaign calendars; serve as program manager for cross-channel campaigns; design and implement standardized marketing processes and templates; ensure KPIs and dashboards ladder to enterprise goals; partner with data/analytics and legal teams for integrated execution.
Seniority
Senior, hands-on IC