Senior Carpet & LVT Communication Specialist
Core
Develop and execute communication and marketing strategies for commercial Carpet and LVT product portfolios within EMEA, translating product innovations into inspiring stories and campaigns.
Role type
Senior Communication Specialist (B2B Marketing)
Builds
360° communication strategies, product launch campaigns, brochures, sales materials, video/photo projects, web content, and social media content for flooring products.
Domain
Flooring industry (Carpet, LVT, Vinyl) + B2B Marketing
Deliverable
product features
Required skills
Strategic communication, storytelling, project management, stakeholder management, budget management, digital marketing, B2B environment experience
Preferred skills
International organization experience, matrix structure experience, sustainability communication
Technologies
Digital marketing tools, SEO, social media platforms
Responsibilities
Develop and execute 360° communication strategies for new product launches; Coordinate diverse communication outputs including brochures, presentations, and video projects; Lead communication projects from briefing to delivery; Monitor campaign results and optimize based on KPIs.
Seniority
Senior, hands-on IC