Senior Carpet & LVT Communication Specialist
Core
Develop and execute communication and marketing strategies for commercial Carpet and LVT product portfolios within EMEA, translating product innovations into compelling stories and campaigns.
Role type
Senior B2B communication specialist (product marketing)
Builds
Brochures, catalogs, presentations, video/photo projects, infographics, web/landing pages, SEO content, social media content, and sales enablement tools.
Domain
Flooring industry (Carpet, LVT, vinyl, linoleum) + B2B marketing
Deliverable
product features
Required skills
Strategic communication, storytelling, project management, stakeholder management, budget management, external agency coordination, digital marketing knowledge
Preferred skills
B2B environment experience, international organization/matrix structure experience
Responsibilities
Develop 360° communication strategies for new product launches, coordinate diverse communication outputs, lead communication projects from briefing to delivery, monitor campaign results and optimize based on KPIs
Seniority
Senior, hands-on IC