Sr Content Marketing Manager (Remote)
Core
Develops and executes a strategic content program to drive brand awareness, audience engagement, and business growth for an education technology company.
Role type
Senior Content Marketing Manager
Builds
Content assets (blogs, ebooks, white papers, video, sales enablement) and distribution workflows for the full customer journey.
Domain
EdTech / Higher Education / Workforce Skills
Deliverable
product features
Required skills
Content strategy development, sophisticated writing and editing, SEO fundamentals, cross-functional collaboration, data-driven performance optimization, video editing direction
Preferred skills
B2B/SaaS/EdTech experience, marketing automation platform familiarity, demand generation support, Adobe/Canva design
Technologies
Marketing automation platforms, SEO tools, Adobe, Canva
Responsibilities
Partner on comprehensive content strategy aligned to brand and GTM priorities; Create and manage high-quality content across multiple formats; Collaborate with Demand and Growth teams to support acquisition and conversion; Optimize content for discovery and performance using data insights; Lead content distribution workflows and provide guidance to contributors
Seniority
Senior, hands-on IC