Specjalista ds. Komunikacji Marketingowej Aftermarket_Marketing Communication Specialist Aftermarket (Turbos & Thermal Technologies)
Core
Lead brand management and develop integrated marketing communication campaigns for BorgWarner's Aftermarket business (IAM), translating technical product strategy into customer-relevant messaging.
Role type
Marketing Communication Specialist (Brand Management)
Builds
Marketing campaigns, brand positioning, and customer communication materials for the Aftermarket segment
Domain
Automotive Aftermarket / Turbo & Thermal Technologies
Deliverable
product features
Required skills
Brand management, integrated campaign development, content creation and storytelling, technical-to-customer translation, project management, cross-functional collaboration
Preferred skills
Automotive or aftermarket industry experience, agency management
Technologies
Digital marketing tools, print production, PR platforms
Responsibilities
Lead brand management for BorgWarner and BERU in the IAM; Develop and execute integrated marketing communication campaigns; Create compelling content and storytelling for campaigns and products; Translate technical product information into clear customer benefits; Manage development of marketing materials including brochures and digital assets; Support PR activities and external communications; Collaborate with Digital Marketing, Event Marketing, Product Management, Sales, and external agencies
