Specjalista ds. Komunikacji Marketingowej Aftermarket_Marketing Communication Specialist Aftermarket (Turbos & Thermal Technologies)
Core
Lead brand management and develop integrated marketing communication campaigns for BorgWarner's Aftermarket business (IAM), translating technical product strategy into customer-relevant messaging.
Role type
Marketing Communication Specialist (Brand Management)
Builds
Integrated marketing campaigns, brand positioning, and customer-facing content for the Aftermarket segment.
Domain
Automotive Aftermarket / Industrial Turbo & Thermal Technologies
Deliverable
product features
Required skills
Brand management, campaign development, content creation and storytelling, technical-to-commercial translation, project management, cross-functional collaboration
Preferred skills
Automotive or aftermarket industry experience, agency management
Technologies
Digital marketing tools, print media, PR platforms, event management systems
Responsibilities
Lead brand management for BorgWarner and BERU in the IAM; Develop and execute integrated marketing communication campaigns; Create compelling content and storytelling for campaigns and products; Translate technical product information into clear customer benefits; Manage development of marketing materials including brochures and digital assets; Support PR activities and external communications; Collaborate with Digital Marketing, Event Marketing, Product Management, Sales, and external agencies.
Seniority
Mid-Senior, hands-on IC