Marketing Lead
Core
Drive brand awareness, thought leadership, and demand generation for a global B2B creative services provider in the video game industry.
Role type
B2B Marketing Manager
Builds
Brand presence, content assets, and sales pipelines for AAA game studios and publishers
Domain
Video game industry / Creative services / B2B marketing
Deliverable
product features
Required skills
B2B marketing strategy, copywriting, digital campaign execution, lead generation, content creation, project management
Preferred skills
ABM, sales enablement, multi-language content, motion graphics
Technologies
HubSpot, LinkedIn Ads, Google Analytics, CMS
Responsibilities
Develop integrated marketing plans, create high-impact content (case studies, blogs, whitepapers), execute digital campaigns, manage industry events, track KPIs and optimize performance, collaborate with sales and production teams
Seniority
Mid-level, hands-on IC