Growth Marketing Manager
Core
Own execution and optimization of integrated B2B demand generation programs across organic, inbound, paid, and email channels to drive measurable pipeline impact.
Role type
Senior IC Growth Marketing Manager (B2B)
Builds
Multi-channel demand generation campaigns, go-to-market programs, and AI-assisted marketing workflows for B2B clients.
Domain
B2B Technology / SaaS Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B demand generation strategy, multi-channel campaign execution, SEO fundamentals, AEO/GEO optimization, marketing automation, CRO, data analysis, AI tool integration, GTM alignment
Preferred skills
ABM program management, intent data platform usage, paid media briefing, process building in ambiguous environments
Technologies
HubSpot, Marketo, LinkedIn Campaign Manager, Google Ads, Google Search Console, Google Analytics 4, Looker, Google Tag Manager, SEMrush, Ahrefs, Claude, Microsoft Copilot
Responsibilities
Plan and execute integrated demand generation programs; develop go-to-market campaign programs with segmentation and messaging; coordinate with digital advertising teams on paid social and search; partner with sales and GTM teams on campaign launches; track organic social and thought leadership content; own organic search strategy including keyword research and on-page optimization; build content structures optimized for AEO and GEO; lead CRO across key landing pages; manage form strategy, lead capture logic, and marketing automation workflows; maintain working knowledge of tag management and site performance; use AI tools for planning, research, and workflow development.
Seniority
Senior, hands-on IC