Integrated Content Director
Core
Leads strategy, planning, and execution of integrated content across the pet parent journey, ensuring brand communication priorities translate into effective content across channels and platforms.
Role type
Senior IC Integrated Content Director
Builds
Integrated content ecosystems and omnichannel activation for premium pet food brands
Domain
Consumer Packaged Goods (Pet Food) / Digital Marketing
Required skills
Integrated content strategy, Creative operations, Agency management, Content governance, AI-enabled creative solutions, Content measurement & analytics, Cross-functional leadership
Preferred skills
Experience in consumer products/retail/ecommerce, Digital-first orientation, People leadership
Technologies
AI-enabled creative tools, Content management systems, Analytics platforms
Responsibilities
Lead development of integrated content strategies, Define content ecosystem across paid/owned/earned/social/retail/ecommerce touchpoints, Establish content governance principles and brand consistency standards, Own end-to-end creative workflow and production planning, Lead relationships with creative agencies and partners, Accelerate adoption of AI-enabled creative solutions, Establish content effectiveness measurement frameworks
Seniority
Senior, hands-on IC with people leadership