Principal Data Analyst, Adobe Stock
Core
Define and measure success metrics for user acquisition, engagement, and retention flows for Adobe Stock's Core pillar, building dashboards to drive decision-making.
Role type
Senior IC data analyst (eCommerce/user lifecycle)
Builds
Dashboards for user cohorts, retention metrics, and lifetime value; reusable data models and artifacts.
Domain
eCommerce, user engagement, and retention analytics
Deliverable
dashboards & analysis
Required skills
SQL, Python, data modeling, data visualization, A/B testing, user journey analysis, eCommerce analytics
Preferred skills
Databricks, Growth Accounting, churn modeling, lifetime value modeling
Technologies
Databricks, Tableau, SQL, Python
Responsibilities
Define and implement success metrics for user acquisition, engagement, and retention flows; Develop and manage dashboards aligned with business targets; Lead independent data analytics initiatives from conception to implementation; Build reusable data models and artifacts for organizational use; Partner with cross-functional teams to provide data-driven direction on product improvements; Define and model customer lifetime value and churn rate to optimize strategies.
Seniority
Senior, hands-on IC
