MS - Digital Customer Marketing Manager
Core
Manage marketing planning and execution for 6 flagship store businesses on assigned platforms, driving sales growth and category performance.
Role type
Senior Digital Customer Marketing Manager
Builds
Digital store operations and marketing campaigns for flagship brands
Domain
Retail / E-commerce / Digital Marketing
Deliverable
product features
Required skills
Marketing strategy, Budget management, Product portfolio planning, Stakeholder management, Distributor coordination, Data analysis
Preferred skills
Platform campaign optimization, New product launch management, Promotional activity planning
Technologies
E-commerce platforms, Digital media tools
Responsibilities
Manage marketing resource investment including on-site media spending and campaign participation; Develop and implement product strategies including portfolio planning and SKU management; Plan and track CPD budget for samples and logistics; Coordinate distributors and service providers for store operations; Analyze platform sales and competitor performance to optimize marketing mix; Collaborate with internal teams on business plans and major campaigns.