Principal Product Manager (DSP Advertising)
Core
Own platform strategy for Adobe's DSP across partner integrations, GenAI-powered creative, usability, and agentic AI systems for programmatic advertising.
Role type
Principal Product Manager (DSP Advertising)
Builds
Partner integrations, oRTB protocol upgrades, agentic AI troubleshooting/insights agents, and simplified workflows for data-intensive ad platforms.
Domain
Programmatic Advertising / Digital Marketing
Deliverable
production ML models | product features
Required skills
Programmatic advertising expertise (DSP/SSP/Exchange), oRTB and bid-stream economics, Agentic/AI product experience (LLM features, guardrails, evaluation), Frontend-intensive product design, Partner integration strategy, Executive and customer-facing communication
Preferred skills
None stated
Technologies
oRTB, DSP, SSP, Exchange, LLMs, Agentic AI systems
Responsibilities
Lead partner integrations and oRTB protocol upgrades; Define trustworthy behavior for agentic AI troubleshooting and insights agents; Simplify non-intuitive workflows across the data-intensive platform; Mentor other PMs and represent the platform to executives and customers.
Seniority
Principal, strategy & mentorship
