Sr. Growth Manager, Genuine Services
Core
Design, execute, and analyze programs to intercept non-genuine and fraudulent users, guiding them toward genuine Adobe licenses while supporting broader business revenue goals.
Role type
Senior Growth Manager (fraud interception & recovery)
Builds
End-to-end interception and recovery roadmaps, go-to-market programs, and A/B tested verification/engagement flows.
Domain
SaaS / Digital Identity / Fraud Mitigation
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Digital growth strategy, end-to-end A/B testing, complex data analysis, customer funnel optimization, program management, cross-functional collaboration, experimentation platform proficiency, fraud/abuse mitigation flow design, measurement framework definition, stakeholder communication
Preferred skills
MBA, 0-1 initiative scaling, thought leadership
Technologies
Optimizely, Adobe Target, Excel
Responsibilities
Design and launch fraud interception programs across mobile and desktop; Develop interception and recovery roadmaps using qualitative and quantitative insights; Prioritize initiatives based on impact, complexity, and strategic alignment; Build go-to-market programs connecting Genuine outcomes to adjacent products; Design and run A/B experiments on verification and engagement flows; Collaborate with Product, Engineering, Design, and Data Science to translate findings into product enhancements; Define measurement frameworks for interception programs; Analyze results to deliver data-driven recommendations; Work with data teams to identify new go-to-market opportunities; Maintain rigorous documentation of program plans and results; Serve as a subject matter expert providing thought leadership.
Seniority
Senior, hands-on IC
