Principal, Ad Tech Enablement
Core
Owns, operates, and evolves AI-powered and automated solutions across the ad tech ecosystem including ad trafficking, taxonomy creation, metadata tracking, media activation, and analytics handoff.
Role type
Principal, Ad Tech Enablement (Product Owner)
Builds
Scalable ad tech capabilities, GenAI-powered taxonomy and naming convention solutions, automated intake workflows, and custom solutions for gaps in the global media ecosystem.
Domain
Programmatic/Digital Advertising, Ad Tech, AI/Automation
Deliverable
production ML models | product features
Required skills
Programmatic/digital ad operations (trafficking, ad server management, tagging/measurement), AI and automation solution delivery and scaling, global tool rollout management, project management (requirements, workback schedules), advanced analytics (MTA, large-scale datasets), workflow/ticketing platform design, DSP/social buying platform expertise.
Preferred skills
Flashtalking experience, Adobe Launch experience, Databricks experience.
Technologies
DSPs, social buying platforms, search engines, Adobe Experience Platform, Adobe Experience Manager, GenStudio, Jira, Workfront, Databricks.
Responsibilities
Develop and productize AI capabilities for end-to-end ad trafficking and metadata/taxonomy; Lead integration of adopted tools into the existing tech stack; Act as technical liaison across media, data engineering, and finance; Continuously research and evaluate industry-standard ad tech and automation tools; Provide internal product feedback as a leader for Adobe-on-Adobe.
Seniority
Principal, strategy & mentorship
