SPT Digital Sales & Activation Analyst
Core
Drive digital growth for Mars Pet Nutrition in the Specialty channel by optimizing digital shelf presence, content processes, and executing strategic activations for retailers like Petsmart, Petco, PSP, and Tractor Supply.
Role type
Digital Sales & Activation Analyst
Builds
Digital shelf strategies, content processes, and activation campaigns for retail partners
Domain
Consumer Packaged Goods (CPG) / Pet Nutrition / eCommerce
Deliverable
product features
Required skills
Data analytics, Microsoft Excel, PowerPoint, digital merchandising, KPI tracking, retailer data dashboard analysis, strategic planning
Preferred skills
PowerBI, benchmarking market best practices, search optimization, placement strategy
Technologies
Excel, PowerPoint, PowerBI, Retailer data dashboards
Responsibilities
Optimize end-to-end content process and strategy for digital shelf excellence; Build digital scorecards to track sales KPIs and communicate performance; Perform analytical deep-dives to identify competitive dynamics and growth opportunities; Collaborate on crafting, executing, and analyzing custom digital activation plans and last mile delivery campaigns
Seniority
Junior, hands-on IC