Stage Mars Wrigley - Assistant(e) Marketing & Gestion de Catégorie (H/F/X) – Janvier 2027 – Haguenau – 6 mois
Core
Analyze category performance, support marketing innovation, and develop operational sales tools for iconic confectionery brands.
Role type
Intern, Category Management & Marketing Operations
Builds
Sales support materials, in-store marketing assets, and performance analysis reports for GUM brands.
Domain
Consumer Packaged Goods (Confectionery)
Deliverable
dashboards & analysis
Required skills
Data analysis, Nielsen panel usage, strategic thinking, project management, content adaptation
Preferred skills
Prior experience in marketing or category management, English proficiency
Technologies
Nielsen panels, PowerPoint
Responsibilities
Monitor and synthesize monthly performance indicators and assortment data; Participate in strategic marketing mix optimization; Develop sales support tools and in-store marketing materials; Execute media plans and manage social media collaboration; Analyze promotional effectiveness and in-store dynamics to drive business decisions.