Marketing Analyst
Core
Transform complex marketing data into actionable insights to inform decision-making for Loyola Marymount University's marketing, communications, and brand-building efforts.
Role type
Marketing Analyst (Data Analysis & Reporting)
Builds
Dashboards, scorecards, and reporting frameworks for marketing and communications initiatives.
Domain
Higher Education Marketing
Deliverable
dashboards & analysis
Required skills
Data analysis, Dashboard development, KPI establishment, Data integration, Ad hoc analysis, Data quality management, Insight translation, Stakeholder collaboration
Preferred skills
Advanced Excel, Tableau/Looker Studio, Google Analytics 4, CRM reporting, SQL, API integration, Attribution methodologies
Responsibilities
Measure and report on campaign performance across digital and traditional channels; Develop and maintain automated reporting processes; Integrate and analyze data from multiple sources (CRM, web analytics, ad platforms); Translate complex analyses into concise recommendations for non-technical audiences; Establish KPIs and measurement plans for campaigns; Monitor marketing performance and identify optimization opportunities.
Seniority
Mid-level, hands-on IC