Brand Marketing Manager-Orijen
Core
Define 5-year brand strategy, lead annual marketing plans, and drive product/packaging innovation for FMCG brands.
Role type
Senior Brand Marketing Manager
Builds
Brand strategy, marketing plans, product innovation pipeline, activation strategies, and pricing/distribution plans.
Domain
Fast-Moving Consumer Goods (FMCG)
Deliverable
product features
Required skills
Brand strategy development, project management, market trend analysis, sales forecasting, budget management, new product launch planning, distribution strategy
Preferred skills
International FMCG experience, analytical skills, presentation skills
Technologies
None stated
Responsibilities
Identify growth sources and create the brand strategy for next 5 years; Lead annual marketing plan; Build brand innovation pipeline (product & packaging innovations); Develop activation strategies, communication and promotion plan, pricing strategy, new product launches and distribution priorities; Prepare sales forecasts and marketing budgets; Monitor, analyze, and evaluate domestic and international market trends, client behavior and competitor activity.
Seniority
Senior, hands-on IC