Director, HCP Marketing - Medical Education and KOL Strategy, Alzheimer’s Disease Psychosis
Core
Develop and execute US KOL engagement strategy, medical education programming, and congress commercial strategy for the anticipated launch of ADP, a potential first-in-class treatment for Alzheimer's Disease Psychosis.
Role type
Director, HCP Marketing (Medical Education & KOL Strategy)
Builds
KOL engagement programs, congress strategies, peer-to-peer promotional activities, and medical education content for a new Alzheimer's disease indication.
Domain
Neuroscience / Alzheimer's Disease / Psychiatry
Deliverable
product features
Required skills
KOL engagement strategy, congress planning and execution, medical education program management, stakeholder partnership building, budget ownership, cross-functional collaboration, regulatory compliance, vendor management
Preferred skills
Launch experience, advisory board leadership, speaker bureau management, brand strategy planning, launch barrier analysis
Technologies
None stated
Responsibilities
Develop annual US KOL engagement plan and governance model; Own end-to-end US commercial congress strategy and execution; Develop and manage professional promotional medical education strategy; Partner with Medical Affairs to coordinate commercial and medical KOL engagement; Manage agency and vendor relationships for program execution; Own program budgets and forecasting for KOL, congress, and medical education workstreams.
Seniority
Director, strategic execution & cross-functional leadership
