Manager, Financial Advisor Client Marketing
Core
Lead the Financial Advisor Client Marketing team to drive engagement, awareness, and adoption of Northern Trust Asset Management's investment products among financial advisors and intermediaries.
Role type
Manager, Financial Advisor Client Marketing (Team Lead/Player-Coach)
Builds
Integrated marketing campaigns, sales enablement collateral, email/webinar programs, and thought leadership content for Financial Advisor channels.
Domain
Wealth Management / Asset Management / Financial Services
Deliverable
product features
Required skills
Financial Advisor marketing strategy, cross-functional project management, campaign performance analysis, sales process knowledge, content strategy, marketing technology proficiency, team leadership, competitive market analysis
Preferred skills
Experience with wire house/RIA/bank channels, proficiency in Salesforce/Marketo/On24, social media management, strategic writing
Technologies
Marketo, On24, Salesforce, Eloqua, LinkedIn
Responsibilities
Provide strategic direction and mentorship to the marketing team, create and lead integrated marketing campaigns, write campaign briefs and manage tactics across paid/owned media, translate client insights into actionable strategies, partner on thought leadership execution, maintain sales enablement collateral, build and manage email/webinar campaigns, execute project planning and milestone tracking, deliver campaign performance reporting and ROI analysis, generate new marketing ideas, contribute to the annual client marketing plan, and maintain knowledge of competitive offerings and market trends.
Seniority
Manager, hands-on IC with team leadership