Sr. Product Manager,Measurement Studies, Platforms & Data Services,IQVIA Digital
Core
Lead a critical portion of IQVIA Digital's measurement portfolio, overseeing products and services that enable the measurement value proposition through advanced measurement studies, platform reporting solutions, and Data-as-a-Service offerings.
Role type
Senior Product Manager (Healthcare Media Measurement & Data Services)
Builds
Measurement studies, platform reporting solutions, and Data-as-a-Service offerings for pharmaceutical manufacturers, healthcare marketers, agencies, publishers, and media partners.
Domain
Healthcare marketing, digital media, and analytics
Deliverable
product features
Required skills
Product strategy and roadmap execution, portfolio-level thinking, client impact evaluation, revenue growth initiatives, feature definition, requirements gathering, scope management, DTC and HCP measurement studies expertise, measurement platform and BI reporting solutions, Data-as-a-Service products, product lifecycle management, customer feedback integration, measurement methodology best practices, dashboard design, data visualization, user-centered product development, cross-functional team leadership, stakeholder communication, strategic planning, investment decisions, privacy and security compliance, industry trend monitoring, competitive analysis, regulatory developments knowledge, product positioning, go-to-market readiness, agile and matrixed environment experience, product commercialization, pricing and packaging strategies, digital advertising technologies familiarity.
Preferred skills
Advanced degree (MBA, MS), healthcare marketing experience, pharmaceutical advertising experience, media measurement experience, healthcare data analytics experience, IQVIA datasets knowledge, attribution methodologies expertise, incrementality testing expertise, media mix modeling expertise, advanced measurement frameworks knowledge, go-to-market strategy development, digital advertising technologies expertise (DSPs, SSPs, data providers, publishers, media platforms).
Technologies
DSPs, SSPs, data providers, publishers, media platforms
Responsibilities
Contribute to product strategy and roadmap for measurement offerings, evaluate product initiatives based on client impact and revenue potential, partner with Commercial and Client Success teams to drive adoption, own product prioritization and feature definition, lead complete product lifecycle from concept to retirement, champion best practices in measurement methodology and data visualization, drive consistency across product teams, manage and mentor two Product Owners, develop relationships with key healthcare clients, translate client challenges into product solutions, collaborate on positioning and go-to-market readiness, monitor industry trends and regulatory developments, ensure privacy and compliance in product design, support strategic planning for portfolio growth.
Seniority
Senior, hands-on IC with team leadership