News Editor for Social Media
Core
Develop editorial strategies for social-first news content, transforming university research and faculty expertise into platform-specific video and written content for TikTok, Instagram, Facebook, and LinkedIn.
Role type
Senior IC news editor (social media)
Builds
Social media news content, video spin-offs, and a 'newsmaker' content pipeline
Domain
Higher education communications + social media strategy
Required skills
Traditional journalism, social media strategy, video content production, editorial training, brand voice management, AI tool usage, data analytics
Preferred skills
Experience with media monitoring platforms, automated insight generation
Technologies
AI-powered media monitoring platforms, data analytics tools
Responsibilities
Establish and enforce consistent brand voice and editorial standards across creator-produced content; Mine university research and faculty expertise for original story ideas; Align editorial standards with social platforms for creator-led video spin-offs; Track creator-driven content performance against earned media; Adjust news content priorities amid a 24/7 global news cycle
Seniority
Senior, hands-on IC