Director, Product Management-Digital Marketing
Core
Shaping the vision and lifecycle of digital products (websites, mobile apps, eCommerce, CRM, loyalty programs) to integrate with physical shopping destinations and serve shoppers, tenants, and investors.
Role type
Director, Digital Product Management
Builds
Omni-channel digital products including eCommerce platforms, mobile apps, CRM systems, and loyalty programs for retail shopping centers.
Domain
Retail / Digital Product Management
Deliverable
product features
Required skills
Product strategy and vision, end-to-end product lifecycle management, user research and usability testing, data analysis and pipeline development, stakeholder collaboration, vendor contract negotiation, resource management, technical proficiency in user story writing and defect review.
Preferred skills
Bridging physical retail and digital innovation, planning new product releases, challenging existing processes for improvement.
Technologies
eCommerce platforms, CRM systems, APIs, Wi-Fi, gift card systems.
Responsibilities
Develop and communicate product vision; oversee end-to-end product development from ideation to release; conduct user research and A/B testing; analyze large datasets to inform product decisions; manage partner integrations; build roadmaps aligned with portfolio planning.
Seniority
Director, strategic leadership with hands-on technical oversight
