Global Marketing Manager, Cell Therapy (m/f/d)
Core
Develop and oversee the execution of the Cytiva marketing plan to drive share gain in the development and manufacturing of cell therapy related workflows.
Role type
Global Marketing Manager
Builds
Omni-channel campaigns and aligned value propositions for cell therapy workflows
Domain
Life sciences / Cell therapy / Biotechnology
Deliverable
product features
Required skills
Market segmentation, target persona development, omni-channel campaign management, commercial funnel acceleration, cross-functional collaboration, budget management, process improvement
Preferred skills
Danaher Business Systems tools (Launch Excellence, Customer-Centric Product Definition, Growth Room), gene therapy, viral vectors, cell therapy, pharmaceutical segment experience
Responsibilities
Align with senior business leaders on marketing targets (leads, conversion rates, win rates), drive commercial excellence across the cell therapy business unit, collaborate with product management and R&D on market launch strategies, execute campaign messaging and tactics, improve marketing function processes using DBS methodology
Seniority
Mid-Senior, hands-on IC