Sr. Brand Manager, Corporate Marketing – Plano, TX
Core
Shape Samsung's cross-product experience and AI Living vision by ideating, testing, and implementing lifestyle-based scenarios across marketing, app, retail, and CRM touchpoints.
Role type
Senior Brand Manager (Corporate Marketing) with CX focus
Builds
Unified connected experiences and AI Living campaigns for US consumers
Domain
Consumer Electronics / Smart Home / AI
Deliverable
product features
Required skills
Brand strategy, UX/UI design, IoT connectivity, consumer insight, campaign management, stakeholder coordination
Preferred skills
Smart home technology trends, design prototyping tools (Sketch, Figma, Adobe XD), Adobe Creative Suite
Technologies
AI, IoT, SmartThings, S.com, CRM
Responsibilities
Develop vision for AI Living experience; collaborate on brand association for AI Living; lead ideation and launch of connected experiences; partner with retail and events teams; champion user-first approach using data analytics; position Samsung as a leader in connected experiences.
Seniority
Senior, hands-on IC