CareerPlan

Head of Online Business/ D2C (Direct to Consumer)

BITEXCO Financial Tower, Ho Chi Minh, VietnamFull-time2026-10-12 → 2026-11-11

Core

Lead Samsung's e-commerce business across Direct-to-Consumer (D2C) and Marketplace channels, driving revenue growth, profitability, and digital market leadership.

Role type

Senior leadership, Head of Online Business

Builds

Samsung's eStore and key online retail partner channels

Domain

Consumer electronics retail, e-commerce

Required skills

Commercial strategy, revenue growth, profitability management, D2C and marketplace management, customer experience optimization, data-driven decision making, cross-functional leadership, market intelligence, business planning, team leadership

Preferred skills

Digital growth strategy, customer acquisition, conversion optimization, merchandising strategy, innovation management

Technologies

None stated

Responsibilities

Define communication strategy and corporate messaging, supervise strategic media advertising, manage internal and external risk factors, lead communication support tasks, own online business strategy and commercial performance, deliver revenue and market share targets, develop growth initiatives, drive business planning and forecasting, lead strategic direction of eStore and marketplace, optimize customer journeys and shopping experience, strengthen channel partnerships, champion best-in-class customer experiences, leverage analytics to improve conversion and retention, lead and develop high-performing online business teams, partner with Marketing, Product, Supply Chain, Finance, and Technology teams, monitor market trends and competitive movements, develop business cases for strategic investments, lead pilot programs and innovation projects