Product Marketing
Core
Developing and executing product marketing strategies for Home Appliances (HA) products to drive go-to-market plans, optimize positioning, and achieve revenue and market share KPIs.
Role type
Product Marketing Manager
Builds
Go-to-market strategies, product positioning, and sales enablement materials for Home Appliances
Domain
Consumer Electronics / Home Appliances
Deliverable
product features
Required skills
Go-to-market strategy development, sales forecasting, market analysis, competitive analysis, cross-functional collaboration, new product launch coordination
Preferred skills
MBA or advanced degree, experience in home appliances or consumer electronics, familiarity with SAP ERP, executive-level presentation skills
Technologies
SAP ERP, Microsoft Excel, Microsoft PowerPoint
Responsibilities
Develop and implement go-to-market strategies including pricing and distribution; Collaborate with sales and supply chain for forecasting and inventory alignment; Equip sales teams with product positioning and competitive analysis; Monitor market trends and consumer preferences; Support new product launches with cross-functional coordination
Seniority
Mid-Senior, hands-on IC