Group Director, Social Marketing & Strategy
Core
Lead social strategy across a portfolio of CPG snack brands, serving as a trusted advisor to senior clients and a mentor to a high-performing team.
Role type
Senior IC strategy leader (Group Director)
Builds
Integrated social marketing programs, always-on social campaigns, and strategic roadmaps for iconic brands
Domain
CPG / Snack brands / Social Media Marketing
Required skills
Social marketing strategy, client partnership, team leadership, stakeholder management, campaign roadmap development, trend identification, business growth, agency operations, social analytics, strategic advisory
Preferred skills
Executive presence, emotional intelligence, insight-driven strategy, cross-functional collaboration, entrepreneurial mindset
Technologies
Social platforms, social analytics tools, QBR frameworks
Responsibilities
Lead social strategy across a portfolio of brands; Serve as a senior client partner and trusted strategic advisor; Present recommendations and QBRs to executive-level audiences; Partner with creative, analytics, and account teams to develop integrated programs; Oversee always-on social programs and community engagement; Develop social strategies grounded in consumer and cultural insights; Identify emerging social trends and platform opportunities; Drive business growth by expanding client partnerships; Lead, mentor, and develop a team of approximately 15 people; Provide senior-level guidance while remaining hands-on in refining strategic work
Seniority
Senior, hands-on IC with mentorship responsibilities